Felicia is both an advertising veteran and well on her way to become a China expert, first having set foot in China in 1993 as a student.

Famously, many advertising professionals are in fact disgruntled artists, and in this case, strong forces were pulling this one advertising executive between the commercial lure of the 4A’s and the emotional tug of the Arts before she realized there may yet be a role for her in between the two.

So, after ten years in advertising spanning Europe and China, in capacities reaching from client management (Ogilvy) to strategic planning (Dentsu), Felicia started China Creative Connections in 2005. CCC’s declared mission is to create bridges between the Arts and Business spheres, two worlds that may need each other, but often lack the keys to interact with each other.

Since, she has conceptualized and managed major cultural events for the EU Delegation and other embassies, sourced art and performances for key events (Peugeot, DDB Guo-An, Avon…) and launched an Arts & Business initiative encompassing a market education effort and active sponsorship search for Arts organizations (Dashanzi Art Festival, Beijing Playhouse, London Sinfonia China tour…)

China Creative Connections cooperates with domain experts for its diverse services and works in smaller or ad hoc adapted teams according to the diverse projects.